As governments and policy makers have permitted global competition from the more advanced, developed world, the prospect of millions of consumers in developing countries not only encourages locals to start businesses, but also appeals to multinational enterprises overseas. The growing presence of emerging markets on the world stage has not been left unnoticed and many investors have contributed significant amounts of capital with the hope of receiving major financial gains. In this context, emerging markets are particularly facing sustainability challenges due to their fast growing pace and fuzzy or inexistent sustainability regulations.

Corporate Social Responsibility in Emerging Economies represents a realistic critical overview of the state of affairs of CSR in the context of an emerging economy. It is an accessible and comprehensive diagnostic point of reference for the academic world as well as for policy makers. The topic of CSR is highly relevant for the business world and a challenging subject for the theory and literature.

About the authors

Dr. Cosmina Lelia Voinea works as Assistant Professor of Strategy and Sustainable Management at the Faculty of Management, Science and Technology, Open University, the Netherlands.. Her research focuses on corporate market and non-market strategies used by multinationals to respond to the influences of various actors of the business environment including stakeholders, institutions, non-governmental organizations (NGOs), interest groups, and the media. She also focuses on strategy and corporate social responsibility (CSR) in emerging economies.

Dr Cosmin Fratostiteanu works as Associate Professor at the University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Available

The book was published by Routledge in the Routledge Series of Business Ethics and is available in online and offline bookstores.